(Source: FoNA International Inc) It's the Millennials' world and everyone else is just lucky to be in it. Every food (and otherwise) manufacturer is trying to uncover just what makes the Millennial eat, shop, choose, and spend. But here's the thing: its not just ONE thing that drives Millennials. They are a fascinating, powerful, and often confusing bunch whose purchasing decisions are driven not just by how much money is in their checking account. We set out to uncover what drives the Millennials' choices when it comes to functional beverages. A Glimpse into the Millennial Brain Fiercely brand loyal, Millennials value convenience and authenticity. They mistrust most advertising but are more...
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